Friday, November 3, 2017 | JW Marriott Los Angeles, L.A. LIVE
Ad Relief of Greater Los Angeles (formerly the Advertising Industry Emergency Fund) is a volunteer organization made up of advertising and media people brought together to help their colleagues in times of life crisis. If you or an industry peer experiences some form of life crisis, Ad Relief is there. Our reason to exist is to confidentially lend a hand and help people get back on their feet again.
Since 1972, the Ad Relief has granted more than two million dollars in emergency money to individuals in the Greater Los Angeles advertising community. Ad Relief has provided relief to hundreds of people over the years, and none of them ever thought they would need our help.
- 11:30 AM
- 12:00 PM – 1:00 PM
- Hosted Cocktails
- 1:00 PM
- Seated Luncheon
- Silent auction featuring many valuable items; winners announced immediately following the luncheon
Our November 2017 Luncheon Honoree!
As head of Horizon's western region, Serena sets the vision and drives the culture at Horizon, LA. Her
creative zeal and unwavering commitment to excellence was honed over the past 25+ years at a diverse
roster of both creative and media agencies. Recognized by Ad Week in 2016 as a Media All Star, her
approach is rooted in challenging the status quo and providing a modern perspective on what clients
need to pivot and succeed in today's complex marketplace. With an unwavering belief that media is the
most exciting part of marketing, Serena has led planning for some of the most innovative and iconic
brands including Corona Beer, Jack in the Box, ABC, Visa, HBO, Neutrogena and ABSOLUT. Since joining
Horizon in 2009, her focus on defying convention and relentless pursuit of better ways has led the LA
office to tremendous growth and recognition. Serena lives in Los Angeles with her husband Gary, 11
year old twins and pug dog Caprice.
Emmy award-winning journalist, Whit Johnson is the co-anchor of NBC4's weekday morning newscast "Today in LA" and is also a general assignment reporter for all newscasts. His recent stories can be viewed here.
Whit’s television news career has taken him from coast to coast and back, giving him a unique combination of local, national, and international experience. Since joining NBC4, Whit has traveled to Sochi, Russia for the 2014 Winter Olympics; reported from Boston for Governor Mitt Romney’s 2012 run for President; he covered the Navy Yard mass shooting in Washington, DC and the fatal crash landing of Asiana flight 214 at San Francisco International Airport.
When former LAPD officer, Christopher Dorner, went on a killing spree, Whit reported on the manhunt from snowy Big Bear. Days later, during Dorner’s final deadly standoff, Whit co-anchored the station’s breaking news coverage for more than nine hours straight.
In 2013, Whit earned a Los Angeles Emmy for a multi-part investigation into complaints that a local auto repair shop and towing company were overcharging people by thousands of dollars.
Whit came to NBC4 from Washington, D.C., where he was a network correspondent and fill-in anchor for CBS News. In that role, he earned many accolades for his reporting from the White House, Capitol Hill, and on foreign policy issues. Whit says one of his most memorable career experiences was an overseas assignment in 2011, with then Secretary of State Hillary Clinton. Stops on his trip included Libya, Afghanistan, Pakistan, Oman, Uzbekistan, and Tajikistan. Whit met with rebel forces in Tripoli less than 48 hours before Muammar Gaddafi was killed and he was among the first reporters to interview Secretary Clinton minutes after the news broke.
Earlier in his career, Whit was an evening weekday anchor and reporter for KSL-TV, an NBC affiliate in Salt Lake City. He began his on-air career as an evening weekend anchor and reporter for KNDO/KNDU-TV, the NBC-affiliated duopoly in Yakima/Tri-Cities, Washington.
Whit credits his stepfather and legendary TV/radio host, Dr. Dean Edell, for introducing him to the world of broadcasting. Whit's love for journalism truly emerged when he served as a sports announcer for his high school radio station.
Whit was born and raised in the San Francisco Bay Area, but after his career has taken him through four states and Washington, D.C., he’s proud to consider the entire state of California his home.
When not working, Whit enjoys jogging, playing soccer, snowboarding and spending time with his family.
Whit graduated with a B.A. degree in Television and Radio Broadcasting from San Francisco State University. He lives in the Los Angeles area with his wife, his two daughters and rescue dog, Nemo.